Resources: video/webinar

California Milk Advisory Board - New Television Campaign

The California Milk Advisory Board took its marketing to a new level by partnering with Monitor 360 and taking advantage of its powerful Narrative Analytics methodology. With the evidence-based insights and strategies generated in this project, CMAB has launched new marketing messages that are resonating deeply, leveraging the underlying beliefs that consumers already hold. See below for examples of the new CMAB television campaign "A Return to Real."