Background: Goldman Sachs is the most hated firm in America, according to public opinion polls about the country’s 100 most visible companies.[i] Yet it maintains a stellar reputation in the business community that helps to drive huge profits. How is this possible? Why doesn’t public vitriol about Goldman spill over to the business world? Monitor 360 used its Narrative AnalyticsTM methodology to uncover the brand narratives about the organization, assess how Goldman Sachs dominates financial markets despite its poor public reputation, and identify strategies to navigate its Narrative Landscape to ensure continued business success and minimize risk.
THE BUSINESS CHALLENGE: OVERCOME A DAMAGING PUBLIC REPUTATION TO ENSURE CONTINUED SUCCESSDownload PDF