SAN FRANCISCO, CALIFORNIA, December 15, 2015, 2015 - 2015 has been a banner year for Monitor 360, the Narratives Analytics™ company, that specializes in extracting analytic insights from vast amount of digital information and turning them into usable, actionable business strategies.
The company has grown its business by 200% over the previous year by working with an expanding group of clients, leveraging its proprietary Narrative Analytics™ methodology. Through this approach, Monitor 360’s team – including data scientists, social scientists, and business strategists – are able to harness algorithm-based analysis of large data sets, including social media posts, news stories, blogs, surveys, and other content sources, to surface narratives, or underlying beliefs, that are held by different audiences and populations.
“We are incredibly proud of the impact Narrative Analytics is having for our clients—and for the world at large,” says Doug Randall, Chief Executive Officer of Monitor 360. “Whether helping philanthropic leaders like the Bill and Melinda Gates Foundation in their efforts to improve education, or supporting corporate clients like Charles Schwab to better understand their customers’ attitudes and beliefs, M360 is helping some of the world’s leading organizations tackle some of their most difficult narrative problems.”
Following are some examples of our work over the past year:
Using Narrative Analytics™, we helped the Bill and Melinda Gates Foundation generate insights into narratives that are prevalent among teachers in the U.S. This work has significant potential to improve the quality of communication with teachers, enhance curricula, and boost learning outcomes for students in the U.S. and around the world.
We helped the Charles Schwab Corporation develop a robust marketing strategy by providing unexpected insights on how Americans think about “ownership,” not just for finances, but also in relation to community, education, and family.
Working with the Omidyar Network, a philanthropic organization established by Pierre Omidyar, founder of eBay, we analyzed the range of narratives that people hold about property rights and social impact investing.
We enabled Pacific Gas and Electric Company (PG&E), one of the nation’s largest utilities, to promote employee engagement by understanding narratives that are commonly held by the company’s 22,000 team members.
Harvard Business School enlisted Monitor 360 to conduct a robust analysis of narratives connected to the institution and its world-reknown brand.
“What’s most exciting to us is bringing a unique lens – through Narrative Analytics – to our clients and finding new, strategic ways for them to build brands, resonate with customers, and engage employees,” Randall says. “We have an outstanding, dedicated team, and we have ambitious goals for 2016 to double our impact again, and to continue to navigate the narrative issues that matter most for our clients and the world.”
Monitor 360 is the Narrative Analytics™ and Strategy company that brings clarity to complex, cross-disciplinary strategic challenges through Narrative Analytics™ - a systematic approach to understand, quantify, shape, and monitor narratives. We combine social science and data science to surface “beliefs at scale” and allow leaders to harness narratives to their advantage to manage brand reputations, launch new products, fuel advocacy campaigns, and create breakthrough strategic plans. We can’t tell you about everything we do, but if it’s a hard, fast-moving narrative problem, we’re probably working on it (in 40+ countries), whether it’s for a major corporation, foundation, or the White House.
Contact Kevin Rockmael at 510.520.4252 or email@example.com for more information.Download PDF