What Are Narratives— and Why Are They Important?
We all use narratives to understand the world. Whether we’re conscious of it or not, we hold beliefs, make assumptions, and tell ourselves stories about other people, countries, organizations, and products—basically, about everything we encounter. These narratives shape how we perceive and interact with the world. Narratives have a profound impact on organizations, too. Any organization whose strategy is governed in part by public perception is, consciously or not, moving through a narrative landscape.
In this download you'll get an overview of Monitor 360 Narrative Analytics and learn about how we've helped leading brands such as Charles Schwab access new insights about their customers and industry.