Resources: narrative analytics 101

Tech Narratives to reach the C-Suite

We analyze the millions of conversations that leaders are organically having in blogs, tweets, news stories, and other media (see below). We found that executives are more concerned with broad-scale issues like “Millennial-Defined Workplace” and “Empowered Customer” than narrow technology-driven beliefs such as “Mobile Everywhere.” If you want to elevate your message to the C-suite, you need to speak their language.

Tech Narratives to reach the C-Suite